Airlink Update

Airlink is quietly becoming a bigger airline

From 31 August, Airlink will place its 4Z code on Qatar Airways flights between South Africa and Doha, making Doha its first long-haul destination. The arrangement initially covers Johannesburg, Cape Town and Durban, with further Qatar Airways destinations expected to follow. (Fly Air Link)

I think this is more significant than it looks.

Airlink has built its business around being a regional airline, feeding markets that the large international carriers cannot efficiently serve themselves.

Now it is effectively extending that network into the long-haul market without having to operate long-haul aircraft.

That is smart.

The Qatar relationship already includes Qatar's 25% investment in Airlink and the existing codeshare on Airlink's domestic and regional network. (Fly Air Link)

This is therefore not simply another codeshare, it is a logical development of the partnership.

Airlink can offer its customers access to Doha and Qatar's global network, while Qatar gets deeper access to Airlink's South African and regional network.

That is how a smaller airline can compete with much larger carriers: not by trying to become one, but by becoming more useful to them.

There is another interesting development. Airlink will also launch three weekly Lanseria–Harare flights from 15 November, its first scheduled service from Lanseria. (timeout.com)

Taken together, these moves suggest that Airlink is continuing to build its position as the regional network specialist, rather than simply expanding for the sake of expansion.

And that, in my view, is exactly the right strategy.